1. PREPARATION AND SCOPE
Type of project: Group project
Role: UX Designer
- Adobe Illustrator
- Adobe Photoshop
- user journey map
- user flow
- user testing
During our initial interviews we were able to find following
Interviews (5 ppl) + Focus Groups (2 groups)
After food and service, VIBE (ambiance) is the most important part of the
When describing VIBE, our interviewees were thinking of: interior decor,
sound, noise, cleanliness, crowd,
layout, food presentation and taste.
People would like to know in advance the DETAILS of the place e.g.- what’s
waiting time or if this place is suitable
for a business meeting.
- Better quality images - We eat with our eyes
- Visual representation of the place
- Easily reachable menu
- More accurate filters (-> hashtags)
- Helpful feedback rather than random suggestions
Surveys (72 respondents)
Almost 90% of the respondents will be potentially interested in
the app with mood boards of the restaurants.
Almost three quarters of the respondents will be somewhat
in creating mood boards themselves.
Only 20% of people who filled out our survey have never been
disappointed with a restaurant choice based on Yelp reviews.
Three quarters of the group consider photos as the most helpful
feature when choosing a place to eat/drink.
Almost 100% of the respondents check the menu before going to the
restaurant (always or sometimes).
3. INFORMATION SYNTHESIS
Summary of the Insights
Targeted audience: 26-35 yo Foodies & Decision-Makers
Look at the Menu
Look at Visuals
Book a Table
Video Room Tour
User Journey Map
4. CONCEPTS GENERATION
Whiteboarding -> Drafts of: Wireframes, User Flow, Information Architecture
Wireframe and First Version of Prototype
Blake is a picky and demanding person. He leads a healthy lifestyle, pays a lot of attention to quality of his meals and the experience at the restaurant. He works as a software engineer and often has business meetings during lunch time. Because existing apps and solutions can’t give him enough info about the places he wants to go, he is often disappointed with some aspects of experience at different places.
5. INTERACTION VISUALIZATION
After running a few interviews, gathering insights from surveys and
many drafts on whiteboards, it was time for creating paper prototypes.
We decided to prepare paper versions of low-fidelity prototypes, to make them more accessible
users during user testing and to be able to quickly take
notes on the paper screens.
Low-Fidelity Paper Prototypes
- Login Process
- Hashtag Functionality
- Rating System
- Prioritized Goals
- Badging System
- Incentive Program
8. REFINING AND REPEATING
The FOOD VIBE app helps achieving User Goals by providing Users with:
- suggestions about places with unique vibe
- details and visual representation of the restaurant
- easily reachable menu
- more accurate filters-hashtags
- helpful feedback